Establish, scale and manage of a multi-brand design system
Establish, scale and manage of a multi-brand design system

Making development 30% more efficient

Making development 30% more efficient

The design system for EV drivers and fleet managers
The design system for EV drivers and fleet managers
background pattern
background pattern

design-system

product-design

design-management

brand-identity

Logo
Making development 30% more efficient
Making development 30% more efficient
Making development 30% more efficient

Project Type

Design System Management and e-mobility

Role

Role

Lead Product Designer

Lead Product Designer

Technology

Design Tokens Figma Android / iOS CSS Storybook

Timeframe & Released

Timeframe & Released

4 years

4 years

|

|

Simplifying how designers, developers and QA work with a white label multi-brand design system

The design system for EV drivers and fleet managers

Woman’s face framed by soft white fabric with intense gaze.
Woman’s face framed by soft white fabric with intense gaze.

Brief

Simplify the design and development process as well as decreasing tooling

My first steps when joining the DCS was to build up a design system that improves the collaboration with the QA teams as well as the development teams. For that, we completely switches to Figma, I created two main design systems for for our B2C and B2B product. Many designer changes generated inconstiancy between products and screens/flows that the centralized design system fixed.

Simplify the design and development process as well as decreasing tooling

My first steps when joining the DCS was to build up a design system that improves the collaboration with the QA teams as well as the development teams. For that, we completely switches to Figma, I created two main design systems for for our B2C and B2B product. Many designer changes generated inconstiancy between products and screens/flows that the centralized design system fixed.

Blurred figure walking past a white wall with architectural sketches and photos on display.
Blurred figure walking past a white wall with architectural sketches and photos on display.

Challenge

Balance tooling with collaboration and process.

When I started working at the DCS, the design systems was more a rough pattern libary which specific components that were not reusable. The DEVs, QA and PM teams asked for a proper documentation about our products and for more concistancy. Also, was the production on high costs because due to too many revision and design bugs before and after implementation. The DCS was working with an external agency using for their design system 3 different tools (Zepplin, Sketch & Balsamiq) to manage the front ends of iOS, Android and web.

Balance tooling with collaboration and process.

When I started working at the DCS, the design systems was more a rough pattern libary which specific components that were not reusable. The DEVs, QA and PM teams asked for a proper documentation about our products and for more concistancy. Also, was the production on high costs because due to too many revision and design bugs before and after implementation. The DCS was working with an external agency using for their design system 3 different tools (Zepplin, Sketch & Balsamiq) to manage the front ends of iOS, Android and web.

1st Iteration

File structure and tooling switch

CHARGE NOW and CHARGE NOW for Business as well as our other 15 brands where already established, therefore it was important to make a huge audit about what we already have in our design system and what was missing. I came quickly to the conclusion what we need to rebuild every single component again in Figma, afterwards was the plan for phase two to start with a proper refactoring of the design system into the IONs design system.

File structure and tooling switch

CHARGE NOW and CHARGE NOW for Business as well as our other 15 brands where already established, therefore it was important to make a huge audit about what we already have in our design system and what was missing. I came quickly to the conclusion what we need to rebuild every single component again in Figma, afterwards was the plan for phase two to start with a proper refactoring of the design system into the IONs design system.

Athletes resting on a blue running track.
Athletes resting on a blue running track.

Final Solution

Atomic Design & File Structures

A long while ago, I found the Atomic Design framework that supports the design systems by creating the smallest most generic elements within a design system with later can be re-used by different componentns. This framework got updated around 3 years ago and I decided to use this framework to build the DCS design systems. Also directly when I came to the DCS, I also brought in Figma to the company. When you want to get buy in for a tool and new way of working, you need to consider "interal tooling UX" - this means that you need to make everything frictionless as possible so that the adoption rate of your tools increased within the company. Every file was structured based on the different cross-functional teams, this supports that stakeholders know where to look and where to go, so that they don't need to learn something new. This is very similar to UX for products and services, but only for internal tools.

Artistic black and white photo of a person in motion captured in soft blur on white background.
Artistic black and white photo of a person in motion captured in soft blur on white background.
Models walking down runway in black and white fashion show. 
Models walking down runway in black and white fashion show. 
Black and white photo of tall city skyscrapers with birds flying between them.
Black and white photo of tall city skyscrapers with birds flying between them.
background pattern
background pattern
Logo

Results

From manual to automation.

After enabling the DCS with Figma and FigJam, we had around 200 of 250 active daily users, using our design documentation in Figma within less than a year. I also brought in Dovetail and Maze for user research.

200

Figma Users

//001

200

Figma Users

//001

80%

design rollout automation

//002

80%

design rollout automation

//002

45%

less design revisions

//003

45%

less design revisions

//003

18%

less UI QA bugs

//004

18%

less UI QA bugs

//004

Abstract close-up of smooth white and black layered surface.

Credits

Collaboration between designers is most important in the area of design system management. Here are the main contributors from my Product Design team doing my time at the DCS.

Florian Louis

Senior Product Designer

Florian Louis

Senior Product Designer

Jasmine Liu Ziyu

Junior Product Designer

Jasmine Liu Ziyu

Junior Product Designer

Elvin Tsang

Senior Product Designer

Elvin Tsang

Senior Product Designer

Florian Louis

Senior Product Designer

Jasmine Liu Ziyu

Junior Product Designer

Elvin Tsang

Senior Product Designer

more projects

more projects

Story telling that connect products with users.

Tony A. Rudolph

Tony A. Rudolph

Logo

I support you with design, strategy, marketing, and storytelling of your products & services.

©2026 Tony Andreas Rudolph — All work, all rights.

Offline

Jagdhornstr.
81827 Munich
Germany

Create a free website with Framer, the website builder loved by startups, designers and agencies.