From small sparks to big ideas.

Design stories

Design
stories

Design stories

Articles, notes on creativity, strategy and making things work.

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Leadership case studies

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Notes on design and process

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Ideas, insights, and inspiration

A person in a white hoodie and joggers walks on a rooftop with a city skyline in the background under a clear blue sky

Tony Andreas Rudolph

Jul 25, 2025

Sharing knowledge with a research repository
How to enable a organisation to do more user research
A person in a white hoodie and joggers walks on a rooftop with a city skyline in the background under a clear blue sky

Tony Andreas Rudolph

Jul 25, 2025

Sharing knowledge with a research repository

How to enable a organisation to do more user research

person holding pencil near laptop computer

Tony Andreas Rudolph

Feb 18, 2026

I am not a fan of UX tests - so let's change their purpose
UX testing seems to be very common when new UX/UI designers or product designers are hired for the team. Usually these tests are very negative as there are companies that take advantage of this to get new ideas or features designed. It was important to me to completely change the purpose of these tests.
person holding pencil near laptop computer

Tony Andreas Rudolph

Feb 18, 2026

I am not a fan of UX tests - so let's change their purpose

UX testing seems to be very common when new UX/UI designers or product designers are hired for the team. Usually these tests are very negative as there are companies that take advantage of this to get new ideas or features designed. It was important to me to completely change the purpose of these tests.

two people shaking hands

Tony Andreas Rudolph

Feb 18, 2026

My 3 rules for hiring and allocation
Doing my time in hiring the right UX/UI designers for the DCS, I was more focussed on the technicial skills where my colleaque Jakob Winkler was more for a lookout of the perfect cultural team fit.
two people shaking hands

Tony Andreas Rudolph

Feb 18, 2026

My 3 rules for hiring and allocation

Doing my time in hiring the right UX/UI designers for the DCS, I was more focussed on the technicial skills where my colleaque Jakob Winkler was more for a lookout of the perfect cultural team fit.

Abstract 3D composition of floating spheres and cubes in monochrome tones with soft lighting.

Tony A. Rudolph

Jul 30, 2025

Establishing a product design team from the ground up
A look into how I was hired to shift the design activities from an external agency to a fully internal workforce.
Abstract 3D composition of floating spheres and cubes in monochrome tones with soft lighting.

Tony A. Rudolph

Jul 30, 2025

Establishing a product design team from the ground up

A look into how I was hired to shift the design activities from an external agency to a fully internal workforce.

Story telling that connect products with users.

Tony A. Rudolph

Tony A. Rudolph

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I support you with design, strategy, marketing, and storytelling of your products & services.

©2026 Tony Andreas Rudolph — All work, all rights.

Offline

Jagdhornstr.
81827 Munich
Germany

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