Rebranding of an eMSP with 1 million customers and 1 million charging stations
Rebranding of an eMSP with 1 million customers and 1 million charging stations

Increasing engagement with a brand upgrade

Increasing engagement with a brand upgrade

Upgrading the brand with new assets & a website
Upgrading the brand with new assets & a website
CSS charging plug in the dark with lights on it
CSS charging plug in the dark with lights on it

brand-identity

strategy

design-management

product-design

design-system

ui-ux-design

Logo
Increasing engagement with a brand upgrade
Increasing engagement with a brand upgrade
Increasing engagement with a brand upgrade

Project Type

Automotive EV Charging

Role

Role

Lead Product Designer

Lead Product Designer

Technology

Figma Adobe creative suite Wordpress Blender

Timeframe & Released

Timeframe & Released

Nearly 4 years

Nearly 4 years

|

|

Pushing the brand DCS to a next level with a brand asset update, from 3D assets to a full-CG image film.

Upgrading the brand with new assets & a website

CSS charging plug into ev car
CSS charging plug into ev car

Brief

Redesign of the DCS Website and creation of new assets

Doing my time at the DCS, I had the following mission: 1. Redesign of the DCS website 2. Plan and design of new 2D assets 3. Plan and design of new scalable 3D assets 4. Creation of a full-cg 3D image film

Redesign of the DCS Website and creation of new assets

Doing my time at the DCS, I had the following mission: 1. Redesign of the DCS website 2. Plan and design of new 2D assets 3. Plan and design of new scalable 3D assets 4. Creation of a full-cg 3D image film

3D scene of a charging station filles with EV cars and different charging station types
3D scene of a charging station filles with EV cars and different charging station types

Challenge

Upgrade and modernisation

The DCS had a limited colour palette to use across different customer & client touchpoints like the DCS website, social media channels and so on. I worked on a holistic concept to improve the overall branding of the DCS to feel more modern, engaging and emobility facing by deleting random stock photos and replacing them with more meaningful 3D illustrations and other assets.

Upgrade and modernisation

The DCS had a limited colour palette to use across different customer & client touchpoints like the DCS website, social media channels and so on. I worked on a holistic concept to improve the overall branding of the DCS to feel more modern, engaging and emobility facing by deleting random stock photos and replacing them with more meaningful 3D illustrations and other assets.

1st Iteration

Storytelling and style finding

When we started to explore the possibilities of how we can enable a storytelling element that perfectly fits EV-charging. We played around with classic 2D elements and 3D elements. This exploration alone took us around 2-3 month and we ended up focusing ourselves on 3D assets as a scaleable element. The benefit of it is, that we can re-use elements in different perspectives, lights and environments and only need to build and design them once.

Storytelling and style finding

When we started to explore the possibilities of how we can enable a storytelling element that perfectly fits EV-charging. We played around with classic 2D elements and 3D elements. This exploration alone took us around 2-3 month and we ended up focusing ourselves on 3D assets as a scaleable element. The benefit of it is, that we can re-use elements in different perspectives, lights and environments and only need to build and design them once.

Final Solution

Turn the website into a destination experience.

We designed a geometric, sunset-inspired identity and a digital platform that acted as an introduction to the resort itself. Visitors explored villas in detail, previewed curated itineraries, and experienced cinematic footage of the coastline. Typography and motion were deliberate, designed to echo architectural precision and ocean rhythm.

iPhone render with a view on CHARGE NOW profil settings
iPhone render with a view on CHARGE NOW profil settings
An electric car drives on a road after a charging session
An electric car drives on a road after a charging session
Charging cards of different tables and an iPhone with a map
Charging cards of different tables and an iPhone with a map
CSS charging plug in the dark with lights on it
CSS charging plug in the dark with lights on it
Logo

Results

A launch that turned interest into bookings.

- Increase of brand material usage - Increase if employee engagement and happiness - Improvement of brand awareness across the emobility industry - Creation of re-usable assets based on design system methology

18%

More website engagement

//001

18%

More website engagement

//001

2x

More internal usage

//002

2x

More internal usage

//002

15%

social media reach

//003

15%

social media reach

//003

//004

//004

Abstract close-up of smooth white and black layered surface.

Credits

A close collaboration between design and marketing. The project blended storytelling and digital luxury, shaping every detail from early concepts to launch execution.

Nina Endler

Head of Marketing

Nina Endler

Head of Marketing

Vera Barbara Ianchello

Marketing Manager

Vera Barbara Ianchello

Marketing Manager

Doro

Marketing Manager

Doro

Marketing Manager

Nina Endler

Head of Marketing

Vera Barbara Ianchello

Marketing Manager

Doro

Marketing Manager

more projects

more projects

Story telling that connect products with users.

Tony A. Rudolph

Tony A. Rudolph

Logo

I support you with design, strategy, marketing, and storytelling of your products & services.

©2026 Tony Andreas Rudolph — All work, all rights.

Offline

Jagdhornstr.
81827 Munich
Germany

Create a free website with Framer, the website builder loved by startups, designers and agencies.